BMW on August 16 announced the launch of the Hydrogen 7 Pioneer Program as it handed over the keys of a BMW Hydrogen 7 – the first hydrogen-powered luxury sedan – to
In launching the program, BMW underscores the fact that the BMW Hydrogen 7 is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process, meeting all the standards necessary for driving on
BMW believes hydrogen will replace petroleum as the long-term alternative to fossil fuel and hopes the Hydrogen 7 will play a pioneering role in driving forward the hydrogen technologies that will ensure our mobility in the future.
Thus, the hydrogen pioneers will be instrumental in helping people understand that hydrogen technology is here, it is now and it is what BMW Group believe holds the key to our future mobility. By harnessing the power and influence of individuals who, like Will Ferrell, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short term and stimulate demand for a viable hydrogen infrastructure in the long-term.
Ferrell is the first in a series of Americans who BMW plans to announce in the coming months that will help the company in its mission to build widespread support of hydrogen as a viable alternative to fossil fuels.
