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Nissan (China) Investment Company Ltd. (NCIC) on January 10 announced its sales performance including Infiniti for the whole year of 2010: altogether 1,023,638 units sold in the China market, a 35.5 percent sales growth compared to a year before. Infiniti division sales doubled with 11,513 units sold. In the year of 2010 Nissan's sales in China became the largest over those in United States and Japan.
"This has been a productive year for Nissan in China." said Takashi Nishibayashi, president of Nissan (China) Investment Company Ltd. "With the product lineup expanding continuously and our increasing investment in China, Nissan will manage to keep our strong momentum in this booming market."
Dongfeng Nissan Passenger Vehicle Company (DFL PV), under the management of Dongfeng Motor Company Ltd. (DFL), Nissan's joint venture in China, set a record sales at 660,610 units, a 27.3 percent increase compared to the year of 2009. Zhengzhou Nissan Motor Company Ltd. (ZNA), also under the management of DFL, made a great contribution to this growth. It achieved sales of 100,100 units with a significant 78.6 percent year-on-year growth rate.
In 2010, Nissan star models in China, TEANA, Tiida and Sylphy, performed as strong players in their own segments with average monthly sales over 10,000 units for each. Especially the flagship car model, TEANA reported 2010 yearly sales of 140,842 units.
In 2009 and 2010, Nissan has been leading sales growth in China among Japanese automakers. With infrastructure expansion and more new models being introduced Nissan is expecting to achieve 1.15 million units target in 2011.