Ford begins all-new Fiesta production at plant in Mexico

Ford Motor Company on May 11 celebrated the start of production of the all-new 2011 Ford Fiesta at its Cuautitlán Stamping and Assembly Plant (CSAP) in Mexico, which has been transformed from a truck plant to a car plant producing the all-new Fiesta for North American customers.

The start of Fiesta production at Cuautitlán marks another milestone in the ONE Ford plan to deliver even more products people really want while better leveraging the company’s global product and manufacturing strengths.  

“Our investment in Cuautitlán brings ‘ONE Ford’ global vehicles to life in North America and allows more customers to experience even more of our high-quality, fuel-efficient vehicles,” said Jim Farley, Ford’s group vice president of Canada, Mexico and South America operations and Global Marketing. “Small cars are the fastest-growing product segment around the world, and Ford is answering the call with fun-to-drive new cars such as Fiesta, Fusion and the new Focus that is coming soon.”

Mexico’s President Felipe Calderón Hinojosa and the Governor of State of Mexico Enrique Peña Nieto joined the Cuautitlan event to celebrate the start of production for the Fiesta, which starts arriving in North American dealerships this summer and is already a strong seller in Europe and Asia.

Eduardo Serrano Berry, president and CEO of Ford in Mexico, expressed his pride on the transformation of Ford’s plant in Cuautitlán, now one of the most advanced flexible manufacturing complexes in the world.

“This year, as Ford of Mexico celebrates 85 years of uninterrupted operations in our country, we feel honored for the trust the corporation has placed in our manufacturing capabilities,” he said. “Ford of Mexico has a great team and a strong track record for producing high-quality vehicles, and we are eager to deliver outstanding new cars for an entire continent of customers.”