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Brady purchases Comprehensive Identification Products

RP news wires, Noria Corporation

Brady Corporation, a world leader in identification solutions and specialty materials, on August 16 announced that it has acquired Comprehensive Identification Products Inc. (CIPI), headquartered in Burlington, Mass. Terms of the transaction were not disclosed.

CIPI is a market leader in badging accessories used to identify and track employees and visitors in a variety of settings including businesses, healthcare facilities, and government buildings. Products include lanyards, badge reels, badge holders, strap clips, neck chains, luggage tags and badging equipment such as card printers, software and supplies. Founded in 1966, CIPI serves the security and identification, advertising specialty and promotional products industries, and markets through a network of resellers and distributors. The business had sales of approximately $31 million in fiscal 2005 and currently employs 900 people at operations in the U.S., Netherlands, Hong Kong and China.

"CIPI fits well in our strategy to grow our People Identification offering. As a recognized leader in the industry, CIPI brings a national sales force and established global distribution channels as well as an international manufacturing base to help us best serve customers looking for the most efficient ways to identify and track employees and visitors within their facilities," said Tom Felmer, Brady vice president - Direct Marketing Americas.

"Joining Brady's People Identification businesses creates a platform for further growth for ourselves and our partners, and will provide our customers with a one-stop shop for all of their People ID needs," said Peter K. Scott, CIPI chairman and chief executive officer.

CIPI president and chief operating officer Bill Kieckhafer added, "We look forward to working with the Brady team. They bring a solid track record of investment in new product development, a robust product offering and a global infrastructure that combined with CIPI's strengths will allow us to bring even more value to our customers."

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific.

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