McLaren outlines principles, vision of 'new car company'

RP news wires
Tags: manufacturing

To build a brand new car is a challenge; to build a brand new sports car that is ground-breaking, efficient, high-quality, lightweight, practical, dynamic, safe, comfortable and visually arresting is a greater challenge still.

McLaren Automotive will take the challenge to a rare, and possibly unique, level. Starting with the MP4-12C, the new company will design and develop a range of premium high-performance sports cars with such attributes from components that are bespoke, innovative and unique. It will then produce them in a new manufacturing facility with the intention of selling and servicing through a dedicated global retail network. Finally, the aim is to service customers and cars to a higher level of quality than any premium sports car business has ever offered.


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