Titan Global agrees to acquire USA Detergents

Titan Global Holdings Inc., a high-growth diversified holding company, on August 9 announced the execution of a definitive option agreement to purchase 80 percent of the outstanding stock of USA Detergents Inc., a manufacturer and distributor of quality essential home products such as laundry care, household cleaners and personal care items.

Titan will manage USAD’s operations during the 60-day option period and Titan will guarantee bridge financing up to $1.5 million for USAD’s continuing operations. During the 60-day option period, Titan has the right to exercise its option to purchase 80 percent of the outstanding stock in exchange for providing the referenced bridge financing.

USAD’s brands include Xtra, Arm & Hammer, Aim, Close-up, Pepsodent, Betty Crocker, Snapple, Fine Care, Brillo, Touch of Glass, Fabulous and Oxymax. Consistent with the distribution focus of Titan’s other divisions, USAD’s distribution footprint serves small and mid-sized retailers, wholesalers and distributors that serve metropolitan areas in the U.S. and internationally.

“After a thorough review of USAD’s products, brands and growth opportunities, we identified immediate synergies within our distribution channels,” said Bryan Chance, president and chief executive officer of Titan Global Holdings. “Additionally, USAD’s management is comprised of pioneers in the household laundry and cleaning product industries. With USAD’s experience and our distribution synergies, USAD will be a tremendous addition to Titan Global Brands. The addition of known brands and products through various licensing agreements including Brillo, Touch of Glass, and Snapple and Betty Crocker Candles will bolster our growing stable of brands and products.”

“The entire team at USA Detergents is excited and energized from Titan’s management team and involvement,” said Uri Evan, CEO and co-founder of USAD. “Furthermore, the addition of Titan’s distribution channels will provide many additional opportunities for increased market penetration of our brands.”

Titan recently announced the formation of Titan Global Brands to integrate, protect and expand brand management capabilities and to leverage and optimize growth from the company’s distribution channels. Through its diverse family of subsidiaries, Titan owns or manages more than 100 brands that are distributed through efficient, overlapping and expansive distribution channels. Titan’s distribution channels reach more than 65,000 retail locations throughout the United States and in over 200 countries around the world.