Toyota Motor Corporation (TMC) announced on March 20 that it plans to launch the Toyota brand in South Korea in late 2009 through its local distributor Toyota Motor Korea Co., Ltd. (TMKR). The Prius gasoline-electric hybrid passenger vehicle, RAV4 small SUV and Camry midsize sedan, including a hybrid version, will comprise the lineup. The combined monthly sales target is initially set at 500 units, through five dealerships mainly located in Seoul. The sales figure is to be increased to 1,000 units shortly thereafter.
"In introducing the Toyota brand to South Korea, we intend to work hard to thoroughly implement our 'customer-first' policy so as to provide South Korean customers with high-quality products and services", said TMC chairman Fujio Cho, who unveiled the launch plans at a press conference in Seoul today.
TMC, which introduced the Lexus brand to South Korea through TMKR in January 2001, is introducing the Toyota brand to meet the diverse needs and growing environmental awareness of customers.
On this occasion, TMKR plans to carry out traffic safety activities under the name of Toyota brand, as part of its social contribution initiatives to fulfill its corporate social responsibility.
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