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In marked contrast to other generations, young Americans ages 18 to 29 are driven by the influence of good design on major life decisions. That's according to a survey of more than 2,000 Americans completed by consumer polling firm Kelton Research and commissioned by Autodesk Inc. in commemoration of the company's 25th anniversary. Survey responses also confirm that design has more than passing importance in
The "Design for Living" survey found that compared to others, the 18 to 29 age group – the so-called millennial generation – places greater importance on design in workplace satisfaction, in purchasing products and in making significant decisions such as choosing which city to live in and where to work. For example:
Survey results also show that design has a considerable influence in many Americans' daily choices. Almost seven in 10 respondents said that the last time they saw a product in a store that they "just had to have," it was because of its design. In addition:
More research results can be found at www.autodesk.com.