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Book guides engineers on becoming successful entrepreneurs

RP news wires, Noria Corporation

Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. However, many young researchers hesitate to set up their own company. Written by an electrical engineer with more than 19 years of successful business experience, Entrepreneurship for Engineers covers every issue that must be addressed to become a savvy entrepreneur.

The author of this new book provides coverage of the fundamentals of global economies, accounting, finance and quantitative business analysis, because ordinary engineers usually lack these necessary survival skills. Outlining a systematic preparation process that will build a great reputation in the commercial marketplace, the author explains:

  • How to start up a company
  • How to create product lines
  • How to collect venture capital
  • How to write successful R&D proposals
  • How to apply forward thinking
  • How to keep cash flowing in a small firm

Typical MBA courses include the following curricula: economics, accounting, finance/investment, marketing, and human resources, with courses like Managerial Communications and Quantitative Business Analysis (Applied Mathematics), and finally Strategic Management and Business Ethics. Engineering curricula seldom includes any of this. Supplying almost all the knowledge necessary for operating a corporation, above and beyond what you may exist in an MBA program, this book uses an approach to business that is just as disciplined and rigorous as any approach to engineering.

About the author:
Kenji Uchino, one of the pioneers in piezoelectric actuators and electro-optic displays, is the director of the International Center for Actuators and Transducers (ICAT) and professor of electrical engineering at Pennsylvania State University. He is also senior vice president and chief technology officer of Micromechatronics Inc., a spin-off company from ICAT. He holds a Ph.D. from the Tokyo Institute of Technology, Japan, and an MBA from St. Francis University. He was also involved with the Space Shuttle Utilizing Committee in NASDA, Japan, 1986-88, and was the vice president of NF Electronic Instruments, USA, 1992-94. He has been a consultant to companies in Japan, the U.S. and Europe. He is the chairman of Smart Actuator/Sensor Study Committee partly sponsored by the Japanese Government, MITI. He is also associate editor for the Journal of Materials Technology (Matrice Technology) and an editorial board member for the Journal of Ferroelectrics (Gordon & Breach) and the Journal of Electroceramics (Kluwer Academic). He has authored 550 papers, 54 books and 26 patents related to piezoelectric actuators and optical devices. He is a Fellow of the American Ceramic Society and also is a recipient of the SPIE Smart Product Implementation Award (2007), R&D 100 Award (2007), ASME Adaptive Structures Prize (2005), Outstanding Research Award from the Penn State Engineering Society (1996), Academic Scholarship from Nissan Motors Scientific Foundation (1990), Best Movie Memorial Award at the Japan Scientific Movie Festival (1989), and the Best Paper Award from Japanese Society of Oil/Air Pressure Control (1987).

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