Kirk Hawkins and Steen Strand speak to design's power to unleash new markets. They tell the story of how ICON Aircraft set out to maximize the vast potential of the FAA's regulatory changes by creating, for the first time, a recreational powersport for flying.

They discuss the challenges in the development of the ICON A5, an airplane that makes flying more accessible, safer and more enticing than ever before.

Access this 6-minute, 1-second video by clicking on the link below.