Toyota on October 5 launched a new corporate advertising campaign, highlighting the company's commitment to the environment, the economy and local communities. Built around the theme "Beyond Cars", the campaign will include print and online ads, as well as a new television commercial.

A founding principle of Toyota is "to contribute to society through the manufacturing of automobiles," said Steve Sturm, group vice president of Toyota Motor North America. "This campaign draws upon that core belief and gives concrete examples of how were putting this into action today and in the future."

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