GE Global Research opens new toy lab' in North Pole

General Electric
Tags: manufacturing

With the winter holiday season in full swing, GE Global Research, the technology arm for GE, announced the creation of a new toy lab for Santa Claus at the North Pole and invites children and adults of all ages to join their toy-making team.

Visit Santa’s Toy Lab at and help Santa and the elves as they race to meet the holiday deadline.

Once in the Lab, toy engineers can test their speed and skills in an interactive online game. The game objective is to pair advanced GE technologies with classic Christmas toys as fast as they can. The more toys you match the higher your score, helping Santa get ready for his big night.

Once you play the game, please be sure to share your highest score on the Edison’s Desk Facebook page at For each of the first 1,000 players who report their score, GE will donate $5 to Toys for Tots.

Chief Toy Engineer Thomas the Elf, who leads Santa’s new Toy Lab, said, “I find out what the kids need from Santa, and I proceed to invent. With so many toys still left to make, we need as many new toy engineers as possible to play our gift matching game and help Santa Claus get ready for Christmas.

Thomas the Elf added, “We’ve got some great GE technologies that will add a little ‘elf magic’ to some classic holiday toys. But time is of the essence. We’re racing as fast as we can to make sure all of the toys are completed on time.”

Newly recruited toy engineers can enhance classic Christmas toys such as a toy car, a doctor’s kit, and a robot dog, by matching them with the right GE technology, including:



Once you are finished helping Santa, be sure to check out his newest sleigh. Nearly a dozen GE technologies were incorporated into the sleigh, ranging from OLED lighting and carbon fiber composites to wireless sensors and special nanomaterials. To learn more, visit

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