- Buyer's Guide
Working in teams is often considered contrary to the American culture. Marvin Weisbord, author and organizational development expert, said, “Teamwork is the quintessential contradiction of a society grounded in individual achievement.”
Yet, building and leading an organizational culture around a successful team concept is considered a critical leadership competency. The challenges are that in any team environment, people must work closely together to achieve results. They must work effectively across the organization to accomplish tasks and objectives quickly enough to remain competitive. Additional challenges include team conflicts, obtaining maximum results from virtual teams and managing highly diverse teams – maintaining teamwork mentality while capitalizing on the diversity of talents, skills, knowledge and personalities within the team.
Understanding the Theory behind Teams
Psychologist Bruce Tuckman first came up with the descriptors “Forming, Storming, Norming and Performing” back in 1965 to describe the growth stages of teams. There is value in reviewing these descriptors and the leader’s role at each stage of the team development in order to understand the complexity of creating and managing high-performing teams.
Forming: Teams initially go through a Forming stage in which members are usually positive and polite. At this point, team members are experiencing a myriad of emotions. Some members may be anxious, not yet knowing exactly what is expected of them. Others may be excited by the prospect of being part of the team.
This stage is typically fairly short, maybe only lasting as long as the first meeting. It is at this stage that team members are introduced to one another, goals and objectives are stated, discussions are held delineating how work will be accomplished within the team and how goals and objectives will be met.
Leader’s responsibilities at the Forming stage:
Storming: At this stage, reality sets in. Team members may jockey for position and seek clarification of their roles. The rules are now defined. Some people are ready to get to the tasks of the team, while others may be feeling overwhelmed with the amount of work to be accomplished. The goal(s) and the worthiness of the team objectives may be questioned.
This stage can be very emotional. Everyone is often on a different page. They may feel frustrated trying to accomplish goals and objectives for which they will be held accountable when they do not feel that they have neither the support of established processes nor the support of fellow team members. This is the stage where many teams fail.
Leader’s responsibilities at the Storming stage:
Norming: If the team makes it through the Storming stage, eventually they move into the Norming stage. Natural leaders emerge, the team is beginning to work synergistically, relying on one another for advice and help, and they may even be socializing together.
There may be an overlap between the Storming and Norming stage. As new and more challenging tasks arise, the team may lapse back into the Storming stage. With time and as trust builds among the team members, the Storming behaviors eventually cease.
Leader’s responsibilities at the Norming stage:
Performing: When the team reaches this stage, the members are working collaboratively toward achieving goals. The processes and structure for accomplishing tasks is securely in place and there tends to be little, if any, destructive conflict.
At this stage, leaders are able to delegate more work to the team and can also focus on developing the team members.
Leader’s responsibilities at the Performing stage:
As a team leader, your overarching goal is to help the team to reach the Performing stage as soon as possible. The following steps will help to ensure that you are doing the right thing at the right time:
Leading Virtual (Geographically Dispersed) Teams
Teams that are dispersed across large geographic areas – whether nationally, internationally or within regions – pose unique challenges to the leader. Everything that we have discussed about high-performing teams also applies to virtual teams. What changes is the method for leading and communicating with these dispersed teams.
Communication becomes the most obvious challenge among dispersed teams. Interaction for dispersed teams relies on technology which can be both facilitating and limiting. In dispersed teams, technology becomes a critical component for effective and timely sharing of information.
Because of the increased opportunities for miscommunication, it is critically important that the right technology for the team be utilized. In the case of dispersed teams that must rely on technology for communication, role clarity, clarity of purpose, vision and goal setting become critically important to the team.
Dispersed teams have an especially challenging time in the Forming and Storming stages of team development since face-to-face interaction may be limited or even impossible.
Leaders can mitigate the challenges for virtual teams by doing the following:
Resolving Team Conflicts
The key advantage that teams have over individuals is the diversity of resources, talents, knowledge and ideas. Yet the very attribute of diversity is also the driving force behind team conflicts. Differences in terms of power, attitudes, values and social factors can all contribute to team conflicts.
In this case, we are talking about destructive conflict – the type of conflict that erodes trust, breaks down relationships and inhibits productivity. The following are key steps for effective team conflict resolution:
Measuring Team Performance
So, how do you know when your team has reached the Performing stage? High-performing teams display certain characteristics. When seeking ways to measure team performance, it is beneficial to assess how well the team is demonstrating the following:
As a leader, it is imperative that you remember to celebrate the team’s successes to include but not limited to:
Achievement of milestones
Specific team successes
Celebration takes many forms, falling into two categories: formal and informal. Formal celebrations are planned and are often more costly forms of celebration (i.e., programs involving awards, prizes and planned events). Informal celebrations typically cost little, happen frequently and tend to be more personal. Examples may be something as simple as a “thank you” from a leader or an article detailing an individual or team’s accomplishment in the company newsletter.
I could think of no better way to wrap up this article than with this quote from Patrick Lencioni, who wrote The Five Dysfunctions of a Team: “Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.” If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”
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About the author:
Deborah K. Zmorenski, MBA, is the co-owner and senior partner of Leader’s Strategic Advantage Inc., an Orlando, Fla.-based consulting firm. During her 34-year career with the Walt Disney World Company, Debbie held leadership positions in restaurant management, human resources, training and development, customer service, production manufacturing and resort operations. She is a recipient of “Partners In Excellence,” Disney’s most prestigious corporate award. For more than five years, she was a senior facilitator and content specialist with the Disney Institute. Today, with LSA, she travels the globe providing executive coaching and strategic partnering, enabling organizations to implement and maintain organizational change.