Underscoring its reputation as the world’s premier automobile manufacturer, Porsche has again been awarded the No. 1 nameplate in the J.D. Power and Associates Initial Quality Study (IQS).
Contributing to Porsche’s top brand ranking was its acclaimed Boxster, which received the highest ranking in the Compact Premium Sporty Car segment. This represents a step-up from its third-place ranking in last year’s study. Faring impressively with a second-place ranking in the Premium Sporty Car Category for the second year in a row was the Porsche 911.
“Topping the IQS rating for the second consecutive year is not only gratifying, it reflects a meaningful and tangible measure of our commitment to deliver consistent quality at Porsche,” said Peter Schwarzenbauer, president and chief executive officer, Porsche Cars North America. “Our gains this year and in 2006 are the result of much work in every facet of the Porsche organization, including our renowned designers and engineers, the people who build them in our assembly plants and our expert dealers who directly interface with our customers.”
The IQS serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. It captures problems experienced by owners in two distinct categories — quality of design and quality of production (defects and malfunctions). Results of the study are presented using a problems-per-100 vehicles (PP100) metric, often referred to as "things gone wrong." The study includes quality comparisons by manufacturer, assembly plant, model and platform.
Porsche averaged just 91 problems per 100 vehicles, well under the industry average of 125 problems per 100 vehicles.
“The Boxster’s exceptional IQS showing is a testament of its attractive design and outstanding performance,” said Schwarzenbauer. “As we continue our commitment to excellence and quality as a brand, we expect the Boxster to remain the most popular compact premium sporty car among consumers.”