Excitement for Volkswagen's original Beetle remained strong in the United States during the 1960s through the end of its U.S. run in 1979. Like a true survivor, it only lay dormant until it returned to the scene as an evolution of the original. When the New Beetle was introduced in 1998, it took America by storm, and today passion for the iconic vehicle remains strong. In contrast, it took nearly 13 years for the original Beetle to accomplish what the New Beetle did in nine - a half-million units sold
"The New Beetle is fun, functional and enduring," said Adrian Hallmark, executive vice president, Volkswagen of America Inc. "It maintains its strength and popularity in the market and its icon status promises that the New Beetle will continue to be a magnet for the brand."
Originally shown as the Concept 1 at the 1994 North American International Auto Show to an enthusiastic audience, the New Beetle's profile and classic elements satisfied America's desire for a design that was fresh and unique. When it entered the market in 1998, sales quickly exceeded the anticipated 50,000 units. It reinvigorated Volkswagen's performance in the U.S. market, and helped rejuvenate sales across Volkswagen's entire range of products.
For 2007, Volkswagen offers something for everyone when it comes to the New Beetle. Paying homage to the historical roots of the Beetle, Volkswagen for 2007 is once again offering a Triple White New Beetle convertible; and since the Beetle was always known for its tremendous value, Volkswagen will offer a limited number of New Beetles staring at $16,490.
Founded in 1955, Volkswagen of America Inc. is headquartered in Auburn Hills, Mich. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.