Kraft Foods Inc. announced September 3 that it will donate three truckloads of Kraft products, valued at more than $150,000, to the American Red Cross to help provide relief to victims of Hurricane Gustav.
The hurricane struck Louisiana and Alabama this past weekend, affecting approximately 2 million people.
"Food donations are especially important after a disaster strikes," said Amina Dickerson, senior director for corporate community involvement at Kraft Foods. "They make an immediate positive difference in people's lives during a time of tremendous need. The American Red Cross is doing an outstanding job getting donations from companies, such as Kraft, to families affected by the disaster."
"The American Red Cross is grateful for Kraft's donation of food to support Hurricane Gustav relief efforts," said Jeff Towers, chief development officer at the American Red Cross. "Kraft consistently supports Red Cross disaster responses through financial and product donations."
At this time, Kraft is not aware of any impact on its employees or their homes.
Earlier this year, Kraft donated $1.3 million to help victims of various disasters such as the Midwest flooding, China earthquake and Myanmar cyclone. Since 2000, Kraft has contributed a total of $9.2 million in cash and products for humanitarian aid to different locations worldwide. Over the last five years, Kraft has donated more than $100 million in cash and $300 million worth of food to hunger relief and healthy lifestyle projects around the world.