Duracell's new flashlight turns dark into 'Daylite'

RP news wires, Noria Corporation

In a professional setting or at home, trouble tends to hide in the dark corners. On August 19, Duracell is lighting the way with the introduction of the Duracell Daylite, the first in a new line of flashlights that are durable enough to be used in the harshest of environments and compact enough to take into any space. Most important, the power and quality of the light beam is unsurpassed by any other device.

 

Developed to address the consumer demand for a better and brighter light, the heavy-duty Duracell Daylite was developed with patented TrueBeam technology which captures, focuses and projects more light than the typical LED and bulb technologies currently on the store shelves with settings from a focused spotlight to floodlight. The Daylite takes typical LED lighting technology to the next level. Even with a reflector or lens, a standard LED light source emits and captures light so inefficiently in a 180-degree pattern that it captures less than 70 percent of the total light produced. Duracell's TrueBeam Technology uses both a lens and a reflector to capture and project up to 100 percent of the light, delivering a brighter, whiter beam that totally eliminates the dark spot that plagues the typical flashlight.

 

"We've re-engineered the common flashlight into a more powerful tool that will help give professionals and do-it-yourselfers the vision to do their jobs better," said Rick June, Duracell vice president and general manager. "The difference isn't subtle, and we named it Daylite for a reason. It's like bringing a beam of daylight to the job. It's powered by Duracell batteries, but it's another example of how the company is bringing more than battery innovation to the market."

 

Because of its industry leading performance and durability, the Duracell Daylite flashlight is expected to become a fast favorite for safety professionals across the country. The premium features and value pricing of the Daylite also make it the perfect choice for the millions of do-it-yourselfers who are looking for bright, even light that easily and efficiently translates from a tight beam to a wide flood without any fade or dark spots. These features will make household projects and DIY fixes requiring a dependable, bright light source simpler than ever before. As a result of the successful acquisition of Garrity in 2006, Duracell's technology partner, Illumination Management Solutions, helped bring the TrueBeam to the mass market.

 

The Duracell Daylite flashlight will be available beginning this month at mass, drug and hardware stores nationwide. The suggested retail price is $24.99 for AA and AAA. The CR123 will have a suggested retail of $34.99.