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The Society of Manufacturing Engineers (SME) recently published a new book written by
The Squeeze is a novel that relates the fight for survival of a small, family owned,
The company turns itself around by implementing "sustainability." Sustainability goes beyond lean, which only looks at the financial bottom line, to include two additional bottom lines — social and environmental — in decision making at all levels of an organization. Sustainability embraces the three Rs — respect, relationship and responsibility. It is about respect for each other, respect for our earth, and respect for future generations. It is about relationships with one other, and relationship with future generations. It is thinking of ourselves as stewards, in a long line of stewards. And, it is about being committed to helping customers, suppliers, and employees grow and succeed.
When Brookings begins using the Triple Bottom Line to make decisions, employees, customers, suppliers, and even its bank stand up and take notice. The success of sustainability lies in its linking of personal values to ethical business practices. Improvement efforts are given new momentum and people have greater enthusiasm since they are empowered to make decisions that will directly benefit their children and the community. Everyone knows what's in it for them if their employer, family, and community make decisions that make the world "sustainable" for business, the human race, and generations to come.
For more information or to order this book, please visit the SME Online Store or call 800-733-4763 and mention product identification: BK06PUB30 and ISBN: 0-87263-850-2.
The Society of Manufacturing Engineers is the world's leading professional society supporting manufacturing education. Through its member programs, publications, expositions and professional development resources, SME promotes an increased awareness of manufacturing engineering and helps keep manufacturing professionals up to date on leading trends and technologies. Headquartered in