Manufacturing Institute announces Growth Initiative

The Manufacturing Institute announced January 6 a new national strategy to boost manufacturing business revenue across the United States. The Growth Initiative will enable small, medium and large manufacturing companies to more effectively grow their businesses through access to world class, online business growth development skills training. Participating companies will begin to rollout carefully designed Growth Initiative Sales Campaigns, based on an affordable online training curriculum delivered through their local manufacturing associations and organizations.

The Growth Initiative is a cutting-edge online training program at the heart of a series of business development campaigns developed by the institute in partnership with the Florida-based management consulting firm, Growth Development Associates (GDA). GDA provides sales and management training services online, via a curriculum of engaging mobile apps, along with highly interactive classroom environments. Internationally recognized for their ability to customize training programs across a myriad of industries, GDA will play a key role in The Growth Initiative with sales training programs featuring manufacturing industry examples, practical applications, and video illustrations.

"In selecting our sales skills training partner for this initiative, we recognized that far too much emphasis is traditionally placed on teaching sales students what to do in finding new clients and selling products and services. We have secured the services of a partner that emphasizes how to execute fundamental sales activities, and explains these activities in simple, easy-to-follow instructions," said Emily DeRocco, president, The Manufacturing Institute.

The Growth Initiative program is simple and straight-forward. The Manufacturing Institute will recruit local manufacturing associations and organizations in every state nationwide. These participating associations will then make these training programs and their associated sales growth campaigns available to their members and member prospects. Member manufacturing companies will then have access to interactive web sites, landing pages,forums, pre-recorded webinars, and a series of 90-day business growth campaigns. Beginning April 1, 2011, individual participants from the member manufacturing companies will have on-line access to new skills which will enhance their abilities to grab more of a returning economy.

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