American Honda reports October sales increase of 19.8%

American Honda Motor Company Inc. posted October sales of 98,811 vehicles, an increase of 19.8 percent based on the daily selling rate, the company announced on November 3. American Honda year-to-date sales reached 1,011,247, an increase of 5.1 percent versus last year based on the daily selling rate.

Honda Division posted October sales of 87,800, an increase of 20.2 percent versus last year. The Accord was the top-selling Honda model for the month with sales of 24,344, up 8.8 percent, followed by the CR-V with sales of 18,040, up 19.4 percent, and the Civic with sales of 17,121, up 11.9 percent. The availability of the all-new 2011 Odyssey, in its first full month on the market, contributed to that model’s increase of 52.2 percent for a total of 9,955. Overall, Honda Division light-truck sales increased 37.8 percent to 41,463.

"The all-new Odyssey is off to a strong start in its first full month on the market," said John Mendel, executive vice president of sales for American Honda. "The redesigned minivan brings the right balance of functionality, upscale features and fuel economy, just as the light-truck segment begins to gain momentum."

Acura Division posted October sales of 11,011, an increase of 17.1 percent versus October 2009, and year-to-date sales reached 107,399, an increase of 25.3 percent. The MDX was the top-selling Acura model for the month with sales of 3,945, up 6.7 percent. Acura TL sales totaled 3,042, up 25.6 percent, followed by the TSX with sales of 2,251, up 1.6 percent.

*The daily selling rate (DSR) is calculated with 27 days for October 2010 and 28 days for October 2009. Year-to-date, the DSR is calculated with 255 days for 2010 and 257 days for 2009. All percentages reflect DSR.