Survey: Customers show preference to socially responsible brands

The following article was posted in the Newroom section of the Imperial Sugar Company Web site:

"The recession has affected not only consumer wallets, but also brand perception, according to a survey in BrandWeek.com. It found that despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don’t. The survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies. In fact, 28 percent are willing to pay at least $10 more."