NewPage sustainability podcast focusing on Patagonia strategies

NewPage Corporation, North America's largest coated paper manufacturer, announced March 25 the release of a new On Paper podcast featuring Jill Dumain, director of environmental strategy for Patagonia. This is the second episode in season three of the popular series designed to bring about positive change in the area of sustainability across industries.

In this episode of On Paper, Dumain explains how Patagonia, a leading producer of quality outdoor clothing, uses business to inspire and implement solutions to the environmental crisis. Through participation in numerous organizations and industry efforts, Patagonia has collaborated with suppliers and competitors alike, to minimize the potential impact their worldwide supply chain and production practices could have on the earth.

"We realize our company is much smaller than the people we have the potential to influence," explains Dumain. "We have to influence companies larger than us if we are going to reach that ultimate goal."

As a founding member of the Organic Exchange, a business-to-business effort to stabilize the organic fiber market, Patagonia helped balance fiber supply with demand and as a result the Exchange is now examining the broader topic of sustainable textiles. And through participation in the Outdoor Industry Association's Eco-Working Group, Patagonia is helping to develop an eco-index for consumer products which will help outdoor companies, both large and small, measure where they are on the environmental impact scale, in turn offering guidance to make informed decisions regarding the production of their goods.

It is experiences like these, Dumain shares with On Paper, that have shown other companies the benefit of sharing environmental research, even with competitors.

"We can work behind the scenes and share this information, that really is pre-competitive, and still compete on the merits of our design, durability, color, style," Dumain explains. "It's very powerful because it takes a lot of time to do environmental research and work. If you can share that with colleagues in other companies, everybody moves ahead so much faster."

To download this podcast free of charge, visit www.OnPaperSeries.com, www.iTunes.com search "NewPage Corporation" or www.Zune.net.

About On Paper Podcast Series
The On Paper Podcast Series, presented by NewPage Corporation, is an ongoing solutions-based dialogue that provides a platform for professionals to share how their organizations implement sustainable practices. With dozens of episodes featuring representatives from the most innovative of corporate America, across a variety of industries, On Paper has garnered more than one million downloads.

About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $3.1 billion in net sales for the year ended December 31, 2009. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper.