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Bacardi Limited, the world’s largest privately held spirits company, cut water and energy usage, reduced greenhouse gas emissions, raised the percentage of energy from renewable sources, and engaged 250,000 consumers in a responsible drinking campaign – some of the highlighted accomplishments noted in its second Corporate Responsibility (CR) Report, titled “At Bacardi our Values are: Trust, Caring, Passion, Excellence.” To access the Bacardi Limited 2009 CR Report in its entirety, visit http://bacardilimited.com/resp_corp.html.
“Bacardi has a long history in operating as an industry leader and a known heritage of caring, and by embedding corporate responsibility into every aspect of our business, we are working to exceed the expectations of our consumers, employees and business partners,” said Séamus McBride, Bacardi Limited chief executive officer. “People and brands are both at the core of our business, and each area brings specific responsibilities that we must uphold. Across our business, we are always driven by ‘doing the right thing’ for all stakeholders.”
The CR Report showcases the Bacardi record in its five strategic Corporate Responsibility program focus areas: Marketplace; Environment, Health & Safety; Responsible Sourcing; People; and Philanthropy & Community Involvement. The report is a comprehensive look at how Bacardi strives to act responsibly to benefit consumers, employees, customers, suppliers and communities where it operates and sells product.
Bacardi Limited has established goals for each of its five strategic CR focus areas:
“By caring about our business and the world around us, we excel in creating brands consumers can trust. We aim to strengthen these bonds of trust by acting responsibly in everything we do,” said Robert Furniss-Roe, vice president of Bacardi Limited and lead for the company’s corporate responsibility initiatives. “Our commitment to corporate responsibility plays an increasingly important role in helping us to capture operational efficiencies and eliminate waste.”
Highlights from the 2009 Corporate Responsibility Report include:
Bacardi Limited also remains an active participant in leading industry bodies with a focus on corporate responsibility, including Beverage Industry Environmental Roundtable (BIER), Waste and Resources Action Program (WRAP), Supplier Ethical Data Exchange (Sedex), AIM-Progress (European Brands Association), and Better Sugarcane Initiative (BSI).
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets a variety of internationally recognized spirits. The Bacardi brand portfolio consists of more than 200 brands and labels, including: BACARDI rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE vodka, the world-leader in super-premium vodka; DEWAR’S Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; CAZADORES blue agave tequila, the top-selling premium tequila worldwide; MARTINI vermouth, the world-leader in vermouth; and other leading brands.
Celebrating its 148th anniversary, it was founded in Santiago de Cuba, February 4, 1862. Currently, Bacardi employs more than 6,000 people, manufactures products at 27 facilities in 16 countries on four continents, and sells products in more than 100 markets globally.